Borela participates in the PLMA’s annual “World of Private Label” International Trade Show
2018.05.29

Borela participates in the PLMA’s annual “World of Private Label” International Trade Show

2018.05.29
PLMA’s annual “World of Private Label” International Trade Show took place on 29-30 of May at the RAI Exhibition Centre in Amsterdam, The Netherlands. For more than thirty years organized by the Private Label Manufacturers Association, which represents more than 4,000 member manufacturers around the globe, PLMA’s “World of Private Label” International Trade Show has brought retailers, wholesalers and other private label professionals together with manufacturers to help them find new products, make new contacts, and discover new ideas that will help their private label programmes succeed and grow.

This year nearly 2,600 exhibiting companies including 60 national and regional pavilions took part in this show including Lithuanian organic hemp producing company Borela. For the first time company presented it’s organic production and was able to expand it’s product range into wider market while growing it’s client base in private label field.

“We are glad to have an opportunity to participate in this show. It was a unique chance to increase our client base as PLMA’s “World of Private Label” International Trade Show is mainly focused on private label customers. For us, this was a very important sales channel which created many business opportunities, as private label field  lacks highest quality organic hemp product supplier from Europe”, – says Vilius Janušaitis, representative of Borela.

Overall there were 3 companies presenting hemp products, some of them are already Borela’s clients. Offering highest quality, constant and guaranteed supply and being raised in Baltic states – 100% European Borela’s products made great impression on participants and made a lot of connections for future business.

“The show attracted many potential buyers and a lot of promising meetings were held where we presented our company and products. As our goal was to get at least two long-term contracts the reached results are very impressive. There are no final decisions made but we made a lot of connections and with active communication the agreements will be made,” – comments V. Janušaitis.

Borela is very pleased about participating in the PLMA’s annual “World of Private Label” International Trade Show and among more than 30 Lithuanian companys it made a great impression and wonderful results.

Contacts

JSC Borela

Jovaru str. 3, Voškoniai Village,
LT-54342 Kaunas District.
Company code 303310060